The Power of Companion and Family Support Programs
Speaker: Janelle Wesloh, MBA, LADC
Janelle Wesloh, former VP of Clinical Excellence, Innovation, and Recovery Management at Hazelden Betty Ford, discussed the value of involving families extends beyond improved patient outcomes and program adherence and shared how it also significantly impacts the business side of our organization.
Key highlights from Ms. Wesloh’s presentation included how involved families contribute to an organization’s success, including the following:
- Improved ROI: Engaged families act as alumni, enhancing our return on investment.
- Increased Referrals: Satisfied family members often lead to more referrals.
- Financial Support: Active family involvement can result in additional donations.
- Advocacy and Feedback: Families serve as advocates and provide valuable insights for improvement.
- Powerful Marketing: Their stories and data help strengthen our marketing efforts.
- Performance Incentives: Family support aligns with pay-for-performance models.
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